Introduction to advanced triggers

Last Updated: 17/4/2024     Tags: trigger, triggers, advanced, js, javascript
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Advanced (JS) Triggers allow for more advanced custom actions to be performed while Taguchi processes events like clicks, unsubscribes, or conversions. Actions can include sending a notification email, updating subscriber details, or scheduling follow-up messages.

Basic knowledge of JavaScript is required in order to configure advanced triggers. Advanced triggers are only available within V4.

Examples of advanced triggers include:

  • Form submission trigger (send a notification email upon a webform submission);
  • Automated follow-up trigger (send a series of emails across X weeks);
  • Subscriber profile modification trigger (update a subscribers profile fields)

To begin working with advanced triggers, read the Advanced Trigger Reference.