Begin by either setting up a new activity, or editing an existing activity. We recommend keeping your triggers separate from other emails in their own campaign folder.

If you are setting up a new activity, click the 'New Activity' button in a campaign folder to set up a new activity. A setup screen will appear.

If you are editing an existing activity, simply navigate to the setup screen by either clicking 'setup' in the activity card actions or within the activity header.

A modal window will appear with activity options. From here you can set the following options:

• Date: Select your own date and time for when you wish the trigger to start. The most important part is the time as this will be used by the repetition option to determine when to send the trigger each day.
• Repeat: Choose 'Daily'.

Save the changes you make by clicking the save button.

Step 2: Edit Activity Content

You can then begin editing your activity content. View the V5 User Guide for tips on creating your activity content.

Most clients use incentives to lure their subscribers on their birthday such as discounts, coupons or freebies. This is also a good opportunity to try multivariate or a/b split testing on your content to find out which combination performs better.

Step 3: Set Target Expression

Click on the 'target' link within the activity header, the target expression builder will appear. Simply paste the following target expression into the input field at the top:

converted activity X yesterday

This target expression will target those who purchased/converted through activity ID X (replace with an activity ID) yesterday (by clicking a link through to your website/mobile app). You may add further restructions such as and not sent activity Y (replace Y with the current activity ID) to restrict this email from being sent more than once per subscriber.

If you wish to target a subscriber who purchased/converted via any activity, simply use the following target expression:

converted any yesterday

This target expression will target those who purchased/converted through any activity yesterday (by clicking a link through to your website/mobile app). You may add further restructions such as and not sent activity Y (replace Y with the current activity ID) to restrict this email from being sent more than once per subscriber.

For more information on target expressions and more birthday target expression options, please refer to the Target Expression Reference.

Step 4: Approve and Deploy

Approve and deploy your activity to initiate the trigger. If you have scheduled a date/time in future, it will commence broadcasting the trigger on that date/time.

Step 1: Activity Set-up

Begin by either setting up a new activity, or editing an existing activity. We recommend keeping your triggers separate from other emails in their own campaign folder.

If you are setting up a new activity, click the '+' icon in the top right of a campaign folder

If you are editing an existing activity, navigate to the activity you wish to trigger and select the 'Edit' button in the top right corner of your screen.

A modal window will appear with activity options. From here you can set the following options:

• Date: Select your own date and time for when you wish the trigger to start. The most important part is the time as this will be used by the repetition option to determine when to send the trigger each day.
• Repeat: Choose 'Daily'.

Save the changes you make by clicking the save button.

Step 2: Edit Activity Content

You can then begin editing your activity content. View the V4 User Guide for tips on creating your activity content.

Most clients use incentives to lure their subscribers on their birthday such as discounts, coupons or freebies. This is also a good opportunity to try multivariate or a/b split testing on your content to find out which combination performs better.

Step 3: Set Target Expression

Click on the Select Recipients... button under Distribution Settings. Click the 'Advanced' tab and paste the following target expression into the field:

converted activity X yesterday

This target expression will target those who purchased/converted through activity ID X (replace with an activity ID) yesterday (by clicking a link through to your website/mobile app). You may add further restructions such as and not sent activity Y (replace Y with the current activity ID) to restrict this email from being sent more than once per subscriber.

If you wish to target a subscriber who purchased/converted via any activity, simply use the following target expression:

converted any yesterday

This target expression will target those who purchased/converted through any activity yesterday (by clicking a link through to your website/mobile app). You may add further restructions such as and not sent activity Y (replace Y with the current activity ID) to restrict this email from being sent more than once per subscriber.

For more information on target expressions, please refer to the Target Expression Reference.

Step 4: Approve and Deploy

Approve and deploy your activity to initiate the trigger. If you have scheduled a date/time in future, it will commence broadcasting the trigger on that date/time.