An activity is an individual broadcast email, a triggered message, or a web page: a stand-alone marketing message to which a subscriber can respond. Activities form the building blocks of a campaign, and can be linked together to create a logical sequence of related messages to maximise engagement.

Activities are designed to be re-useable with little modification and Taguchi provides a number of systems to enable content and images to be updated quickly and easily.

The activity types supported by Taguchi are:

• Email (triggered and broadcast)
• Web page
• SMS (triggered and broadcast).
• Push notification
• Whattsapp Twillio