- Support Home
- Knowledge Base
- Getting Started
- What is an activity?
Related articles
Need some help?
If you have questions or can't find what you're looking for, we're here for you.
Taguchi Support is available Monday to Friday, 9am - 5:30pm AEDT.
Create New TicketTaguchi Certified Training
Join our free and live online training sessions. You'll benefit from a better understanding of the platform's features and functionality. Plus with Taguchi Certified Rewards, every session you attend, you're not just learning - you're earning your way to some fantastic rewards.
About Taguchi Certified RewardsAPI Version 5
Did you know Taguchi has an API that supports all of the functionality provided by the admin interface and more?
Explore API Documentation
Thanks for your feedback!
What is an activity?
An activity is an individual broadcast email, a triggered message, or a web page: a stand-alone marketing message to which a subscriber can respond. Activities form the building blocks of a campaign, and can be linked together to create a logical sequence of related messages to maximise engagement.
Activities are designed to be re-useable with little modification and Taguchi provides a number of systems to enable content and images to be updated quickly and easily.
The activity types supported by Taguchi are email (triggered and broadcast), web page, and SMS (triggered and broadcast).