An activity is an individual broadcast email, a triggered message, or a web page: a stand-alone marketing message to which a subscriber can respond. Activities form the building blocks of a campaign, and can be linked together to create a logical sequence of related messages to maximise engagement.

Activities are designed to be re-useable with little modification and Taguchi provides a number of systems to enable content and images to be updated quickly and easily.

The activity types supported by Taguchi are email (triggered and broadcast), web page, and SMS (triggered and broadcast).