Google Analytics link tracking is the process of tracking the performance of links that direct visitors to a website. This can be accomplished by adding tracking parameters to the link's URL, which will allow Google Analytics to gather data about the links source, medium, campaign, and other details.

UTM parameters are the tracking parameters that can be added to a link's URL for this purpose. UTM stands for "Urchin Tracking Module," which was the original name of the tracking software that Google Analytics is based on.

These are the UTM parameters that can be used to track links in Google Analytics:

• utm_source: This parameter identifies the source of the traffic, such as the name of the website or the specific marketing campaign.
• utm_medium: This parameter identifies the medium of the traffic, such as email, social media or paid advertising.
• utm_campaign: This parameter identifies the specific marketing campaign that the link is associated with.
• utm_term: This parameter is used to identify the keyword that was used in a paid search campaign.
• utm_content: This parameter can be used to identify the specific version of an ad or link that was clicked.

To enable Google Analytics Link Tracking in your activity:

1. In your activity editor, go to the Features tab
2. Click on Analytics
3. Click the toggle to enable Google Analytics tracking
4. Enter your Source, Medium and Campaign UTM parameters (as shown below)

The Features tab, and the Analytics option within it, is available for every activity type (Email, SMS, WhatsApp, Push Notification, IAM and Web), so this process is consistent across your activities.

If you do not have this feature and would like to add it or wish to include other analytics software link tracking parameters please contact Taguchi Support.