Conversion tracking for websites and apps enables you to measure your return on investment by using events such as purchases, downloads, form submissions or page views to be tracked as “conversions” within the Taguchi UI.

In most cases, the simplest way to track conversions is by integrating our conversion code into a website, or conversion methods in your mobile app.

For websites, whenever a subscriber clicks on a link in an email we save a cookie in their web browser, which enables us to identify that they’ve accessed a page on which our conversion tracking code is installed.

For mobile apps, a GET request can be initiated to log a conversion or log usage.

Other ways to track conversions include:

• Uploading purchase data files via the Taguchi interface (contact Taguchi support for details).
• Logging p events for specific subscribers via the Web Forms API.
• Direct database integration (contact Taguchi support for details)

Why should I use Taguchi conversion tracking?

You might set up conversion tracking to see when users who have viewed a Taguchi generated email, make a purchase on their website. They might also set the tag up to include transaction values from the purchases, so they can see the return on spend for their campaigns.

Taguchi V5 uses advanced algorithms to calculate total conversions, average values and more.

How can I use conversion tracking to improve my emails?

The best way to utilise conversion tracking is to monitor your conversions based on individual email sends. This could involve testing different variables such as:

• Send days/times
• Subject lines
• Varying products on offer within the email content
• Utilising segmentation and clusters to target key subscribers
• One-click checkout options

You can track conversions based on individual subscribers, activities, campaigns or your organisation as a whole.

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