Why do we advise using a shared pool of IPs?

Last Updated: 11/6/2024     Tags: deliverablility, performance, IP pool
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All of our major clients operate under our shared IP pool. This pool is managed using a range of systems and processes specifically designed to monitor ISP (e.g. Hotmail, Gmail) deliverability, as well as bounce & complaint rates to constantly maximise our sender reputation.

Having emails sent from a large pool of carefully managed IP’s has both deliverability and performance benefits; your mail is delivered faster and you’re not exposed to the performance or reputation of a single IP address. This ISP deliverability management service is one we provide as part of your standard fees and we monitor reputation with the major ISP’s very closely.