If the total opens are higher than usual it may indicate one or more of the following has happened:

1. One subscriber has opened multiple times.

2. A subscriber has forwarded the email to one or many people. Any opens on a forwarded email are attributed back to the subscriber who originally forwarded the email. This is recorded against the total opens of the email but the email address will be counted as a unique open.

3. The email has gone to a group email address (one email but many recipients), for example an "All staff address". Any opens on a group email address are attributed back to the subscriber profile for that email address and recorded against the total opens of the email. The address will be counted as one unique open.

4. Email security tools, such as Microsoft Safe Links, may automatically scan links in emails to check them for potential security threats. These scans can occur before or without the recipient intentionally opening the email.

   Depending on how the email is processed, automated security activity may be recorded as an open or engagement event. This can result in inflated open rates, particularly for emails sent to corporate or security-conscious environments.

If you have any questions about the results of your campaign, please contact Taguchi Support for assistance.