What is web tracking?

Last Updated: 11/6/2024     Tags: web, track, tracking, click, clicks
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Web tracking allows you to track websites visited through the use of the Taguchi web tracking script. The script just needs to be included on all pages in your website and a few extra optional parameters to add further information (such as product information, SKU's and product category if a subscriber views a product page on your website).

Once web tracking has been implemented on your website, you can begin using the view predicate to further target potential subscribers in your sends and extracts.

To get started, simply install the web tracking script on your website.