The Push Notification Integration enables you to deliver short, clickable messages directly to your users’ devices through a connected app.
Unlike email or SMS, push notifications appear instantly — even when the user isn’t actively using the app — helping you engage and re-engage your audience in real time.

Note: You must already have an app implemented. Taguchi will work with your app provider to establish the integration.

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Why Use Push Notifications in Your Customer Journey?

Push notifications are both cost-effective and impactful communication tools. They help you:

• Drive user engagement: Prompt users to reopen and interact with your app.
• Deliver time-sensitive updates: Send alerts for order updates, new offers, or upcoming events.
• Increase conversions: Encourage immediate action with personalised calls-to-action.
• Boost retention: Re-engage inactive users and bring them back into your customer journey.

When used strategically, push notifications enhance customer experience and directly improve business outcomes.

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How to Set Up a Push Notification Integration

Before proceeding, please confirm with the Taguchi Client Success team that your app provider integration is available and ready to connect.

Once confirmed, follow these steps:

For activity setup and deployment steps after integration, see How to set up push notifications.

Step 1: Credentials Setup

1. Choose the appropriate Credential Type for your provider integration (for example, TASK or Twilio account credentials).
2. Enter the required authentication details provided by your push provider.
   
3. Click Save to store your credentials securely.

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Step 2: Integration Setup

To create a new Push Notification Integration, ensure that your user account has Integration Role privileges assigned.
Without these permissions, you will not be able to configure or activate integrations.

Navigate to:

Settings → Integrations

Then select ‘New Integration’.

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Available App Provider Integrations

Currently supported:

• Messaging: Task Push Notifications
• Messaging: Twilio Notify Push Notifications

1. Name the integration.
2. Under Type, select the provider you are configuring:
   • Messaging: Task Push Notifications
   • Messaging: Twilio Notify Push Notifications

     Integrations are grouped under nine categories: API, Audience Sync, Event, Export, Import, Messaging, Notification, Push Notification, and Scheduled.

3. The Inbound Webhook URL will be generated automatically.
   Each integration has a unique endpoint used for HTTP requests.
4. Credential: Choose the credential created earlier in Step 1.
5. Complete the provider-specific configuration fields shown in the form.
   • For Messaging: Task Push Notifications, this includes values such as Base URL, Maximum messages per batch, and Maximum connections.
   • For Messaging: Twilio Notify Push Notifications, this includes Twilio Notify-specific configuration values.
6. Tracking Domain (optional): If desired, select a tracking domain configured in Domain Settings.
   • For Messaging: Task Push Notifications, the minimum value for Maximum messages per batch and Maximum connections is 1 and 1, which depending on the endpoint will result in a delivery rate of 10 messages per second or lower.

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Step 3: Save Changes and Activate

Once all required fields are completed:

1. Click Save Changes
2. Then click Activate

You can only activate after saving.

When activated, the integration status icon turns 🟢 Green (Active).
Inactive integrations appear as 🟡 Yellow.

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Deactivate

To stop the integration, click Deactivate.
This will disable the connection between Taguchi and your app provider, halting all push notification deliveries.

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Error Handling

If an error occurs, the integration icon turns 🔴 Red, indicating a failure that requires attention.
Check your credentials, URLs, or contact Taguchi Support for further investigation.

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Updating an Integration

You can update the integration while it is active or inactive.
After making changes, click Save Changes — updates take effect immediately.

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Viewing Integration Schedules and Next Run Details

The Integration UI provides visibility into integration schedules by displaying the scheduled frequency and the time of the next run when hovering over the status icon. Adding to that, the integration UI supports list view with sortable columns so you can see the next run timestamp and frequency there too.. This helps users quickly check when integrations are scheduled to execute and manage them more efficiently.

If you are having trouble with this integration, please contact Taguchi Support for assistance.

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