Data anonymization is the process in which personally identifiable information is altered in such a way that it can no longer be identified directly or indirectly. When you anonymize a subscriber in Taguchi, the email and phone number fields are one-way hashed while the remaining fields get removed.

Anonymizing a profile is beneficial in order to track important events of a profile, such as global unsubscribe timestamps, what emails were sent and when and subscriber interaction; without having to retain any personally identifiable information.

If we receive a data file which contains either the email address or phone number of a profile that has been anonymized before, we can match it back up and re-populate the anonymized record with the necessary data. This ensures we can track interaction history and unsubscribe status even with anonymised records.

To anonmyize a subscriber profile in Taguchi, you can manually do this in each profile by selecting the red "Anonymize" button in the bottom right hand corner (see below). Alternatively this can be setup via an automated process.

Please contact Taguchi Support if you have any questions or if you would like to setup an automated anonymization process.