Data anonymization is the process in which personally identifiable information is altered in such a way that it can no longer be identified directly or indirectly. When you anonymize a subscriber in Taguchi, the email and phone number fields are one-way hashed, while the remaining fields are removed. This one-way hash is used to generate the subscriber hash, a unique authentication hash for tracking anonymized subscriber interactions without exposing sensitive information.

Why Use Data Anonymization?

Anonymizing a profile is beneficial in order to:

• Track important events for a subscriber, such as global unsubscribe timestamps, sent emails, and interaction history.
• Comply with data privacy requirements by retaining interaction data without storing personally identifiable information (PII).

Matching Anonymized Records

If a data file contains the email address or phone number of a previously anonymized profile, Taguchi can match it back to the anonymized record using the hashed values. This allows the system to re-populate the anonymized record with necessary data while ensuring that interaction history and unsubscribe status remain intact.

How to Anonymize Subscriber Profiles

To anonymize a subscriber profile in Taguchi, you can:

1. Manually anonymize profiles by selecting the red "Anonymize" button in the bottom right-hand corner of the subscriber profile page (see below).
2. Automate the anonymization process by configuring the settings with the help of the Taguchi Support team.

The subscriber hash generated during this process is a key element for maintaining a secure and efficient tracking system for anonymized subscribers.

Please contact Taguchi Support if you have any questions or if you would like to setup an automated anonymization process.