Use a target expression with a clicked link predicate to include subscribers who clicked a specific URL in a previous email activity.

Set up targeting in an activity

1. Open your new activity and click Setup & Target.
2. Add your list targeting rule (for example, subscribers from your newsletter list).

3. Add a send-history rule so the audience is tied to the previous campaign, for example:

   sent activity 12345
   

4. Add a clicked link rule using one of the operators below.

5. Save the target expression, then check the estimate before approving.

Clicked link operators

Use the operator that best matches how specific your URL matching needs to be:

Operator	Syntax	When to use
Exact single link	clicked link 'https://example.com/page'	Match one exact URL
Exact list of links	clicked links 'https://example.com/a', 'https://example.com/b'	Match any one of several exact URLs
Prefix match	clicked link starts with 'https://example.com/products/'	Match any URL under the same path

You can also scope by activity and time range, for example:

clicked link 'https://example.com/page' activity 12345 last 30 days

What to include in the link value

• Use the final destination URL from the email including any Google Analytics UTM link tracking (not the Taguchi tracking redirect URL).
• Include the full protocol and domain, such as https://.
• For exact matching (clicked link / clicked links), include the URL exactly as sent.
• If links vary by query strings or personalisation values, use clicked link starts with and provide the stable part of the URL.

Example complete expression

subscribed list 99 and sent activity 12345 and clicked link starts with 'https://example.com/products/'

This targets subscribers in list 99 who were sent activity 12345 and clicked a product URL in that campaign.

💬 For further assistance, contact Taguchi Support.

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