Click tracking enables clicks on links within an email, sms or webpage to be tracked in Taguchi.

It's used for analysis, campaign automation or segmentation purposes. The following data is logged for each click:

• Date and time;
• Which subscriber clicked;
• Which activity the subscriber clicked (down to the optimized combination of content that was received);
• Which link the subscriber clicked (multiple links to the same URL are tracked independently);

Within an activity, any link (<a href=""> in HTML, or any string matching a URL-identifying regular expression in text) is replaced with a Taguchi tracking URL. This includes the name of the Taguchi tracking server, (like http://<client>.taguchimail.com/...), and a series of alphanumeric tracking codes which uniquely identify the email and link type.

If you have a custom click tracking domain set up, the Taguchi tracking URL will load over that domain.

Click Tracking in the activity editor

Every activity type in Taguchi (Email, SMS, WhatsApp, Push Notification, IAM and Web) has a Features tab, which includes a Click Tracking option. You can turn this on or off for the activity from Features > Click Tracking.

The default state and behaviour of Click Tracking depends on the channel and integration you're using:

• Email and WhatsApp activities have Click Tracking enabled by default.
• SMS, Push Notification, IAM and Web activities have Click Tracking disabled by default, and it can be turned on where supported by your integration.
• For Web activities, click tracking also depends on the subscriber being identified (for example, via a personalised URL or embedded context) and on your tracking/consent configuration.

For Email activities, disabling Click Tracking asks you to confirm the change, since it can also affect unsubscribe links, open-rate tracking, and reporting.

URL Structure for SMS

Important: When including URLs in SMS messages, ensure they always start with https://www./ (e.g., https://www.example.com)

For SMS activities, this URL structure is critical because:

1. URL Shortening: URL shortening will only work if a URL starts with this structure. This is especially important for SMS to help keep your message within the 160 character limit.

2. Click Tracking: URLs that don't start with https://www./ will not be tracked properly, meaning you won't be able to measure performance or set up appropriate follow-up campaigns.

If you do not have a custom click tracking domain, we recommend one is set up. Please see our article 'How do I set up a custom click tracking?'

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