When it comes to tracking user interactions on your website or app, Taguchi offers several tracking options to capture data effectively. Depending on your specific needs—whether it's clicks, conversions, or mobile app activity - it's essential to select the correct tracking method.

This guide will explain the differences between the following three popular tracking methods and when you should use each one:

1. Webpage & product tracking,
2. Web conversion tracking, and
3. Mobile app or rich web tracking.

It will also highlight the importance of setting up a click tracking domain to ensure accurate tracking.

1. Webpage & product tracking: Track clicks on your website

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Web page & product tracking allows you to monitor user interactions with specific pages on your website. This tracking method is ideal when you want to gather data on how users interact with your website content—like which products or product categories they’re engaging with.

Profile identification

In this method, profiles are identified when users click through from an email or SMS campaign. The URL of the activity (email or SMS) contains tracking parameters that allow the system to associate the user's click with their profile. This enables personalised tracking based on their interaction with your content.

Importance of setting up a click tracking domain

To accurately track website engagement and conversions, it is essential to set up a custom click tracking domain. This ensures that the links users click on are properly tracked back to the subscriber profile. Without this setup, clicks may not be attributed correctly, leading to incomplete or inaccurate data.

Learn more about setting up click tracking.

Use case

Use web page & product tracking when you're interested in tracking clicks on specific parts of your website to understand user interest and behaviour. For instance, if you're trying to measure how many users click on the ‘book now’ page, then this tracking method is the best choice.

When to use:

• Tracking website visitation frequency.
• Understanding how users engage with individual product pages or categories.
• Measuring interest in particular website features or content.

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2. Web conversion tracking: Measure conversions on your website

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Web conversion tracking is designed to capture key actions that signal success or goals on your website, such as form submissions, purchases, or sign-ups. This method allows you to track how well your website is performing in terms of driving desired user actions.

Profile identification

Similar to web page & product tracking, web conversion tracking relies on the user clicking through from an email or SMS to identify their profile. By embedding tracking parameters into links in the email/SMS, the system can match the user's click to their profile and attribute conversions (e.g. form submissions, purchases) to their activity.

Importance of setting up a click tracking domain

Just like with web page & product tracking, it's crucial to set up a click tracking domain for web conversion tracking. Without a properly configured click tracking domain, conversion data may not be linked to the correct user profiles, leading to gaps in your reporting and analytics.

Learn more about setting up click tracking.

Use case

Use web conversion tracking when you want to monitor and optimise specific conversions on your website, like a user completing a checkout process or subscribing to a newsletter. This helps measure the effectiveness of your site in driving business outcomes.

When to use:

• Tracking conversions like product purchases, lead generation, or form submissions.
• Analysing the performance of calls to action (e.g. submitting a contact form).
• Optimising the customer journey and understanding conversion rates.

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3. Mobile app or rich web app tracking: Track conversions on mobile apps

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Mobile app or rich web app tracking focuses on monitoring user actions within mobile applications or rich web apps (web applications with native app-like behaviour). This method is ideal for tracking conversions within mobile platforms, such as in-app purchases, app installations, or specific actions taken within the app.

Profile identification

In contrast to web page & product and web conversion tracking, mobile app or rich web app tracking doesn’t require a click-through from an email or SMS to identify a user. Because mobile apps often require a user to log in, profiles are identified based on their login credentials. Once the user logs into the app, their profile is linked to their activity, allowing for seamless tracking of their actions (e.g. in-app purchases, sign-ups, etc.).

Importance of setting up a click tracking domain

For mobile app or rich web app tracking, a custom click tracking domain is not required, as the tracking is based on user logins within the app, not on clicks from emails or SMS. However, for accurate tracking across multiple channels, it is still recommended to set up a custom tracking domain for other types of engagement, such as email and SMS activities.

Use case

If you want to track user behaviour within a mobile app or rich web app, such as purchases, sign-ups, or other conversions, this is the right method. It helps businesses understand how users interact with the app and whether they complete key actions that lead to success.

When to use

• Tracking conversions and events within mobile apps or rich web applications.
• Monitoring specific actions like app installations, in-app purchases, or user registrations.
• Understanding user engagement and optimising app functionality.

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Summary of when to use each tracking method

Tracking type	Best for	When to use	Profile identification
Webpage & product tracking	Click tracking on website elements (e.g. buttons, links, etc.)	When you want to track clicks on your website or specific product pages.	Click-through from email/SMS with tracking parameters.
Web conversion tracking	Measuring conversions (e.g. form submissions, purchases)	When you want to track actions that lead to a business outcome (e.g. purchase). Note: If you are capturing conversions within Taguchi via another method (e.g. file transfer), then it is not recommended to use this tracking as it may skew your reporting.	Click-through from email/SMS with tracking parameters.
Mobile app or rich web app tracking	Tracking conversions within mobile apps or rich web apps	When you need to track actions in mobile apps or rich web apps (e.g. app installs, in-app purchases).	Identified via user login credentials within the app.

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Choosing the right tracking method depends on your goals and the type of user interaction you're looking to monitor.

Whether it’s clicks, conversions, or app-specific actions, Taguchi offers tailored solutions for each scenario.

Don’t forget the importance of setting up a custom click tracking domain for accurate website engagement and conversion tracking.

Use this guide to determine the best method for your tracking needs, and optimise your website or app accordingly.

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