The Asset Library is a centralised location for creating, managing, and updating dynamic assets. Dynamic assets are images/content that can be customised and targeted to specific audiences. Customisation refers to modifying the values or properties within an asset (e.g., updating a title or changing a price). Targeting refers to controlling who can see an asset—such as limiting visibility to subscribers in Victoria or New South Wales.

Using the Asset Library significantly streamlines your workflow. Instead of updating every instance of an asset manually, you can make changes once - directly in the library - and have those changes flow through to all associated email activities. This makes asset management more efficient, improves personalisation, and helps deliver more relevant content to your recipients.

This is what the Asset Library looks like:

Setting Up the Asset Library

You can create an asset by selecting New Asset in the top-right corner of the screen. This opens the Asset Setup page, where you can choose a template from the dropdown menu.

Each template provides different design and fields depending on your configuration. A basic image asset template may look like this:

The Asset Setup page includes several key sections:

• Template selection and template-specific configuration fields

• Metadata, where you provide essential information about the asset

• Target Expression, where you define who should see the asset

• Coupon Pairing, where you can link a coupon type to the asset

• Statistics, where you can see the number of recipients that could see this asset

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Asset Setup

• Templates
  • This dropdown field allows you to select which template to use for the new asset.
  • The fields displayed beneath the dropdown depend on your selected template.
    • For example, in the screenshot above, the Image template displays:
      • A file upload field for uploading the image.
      • A text field for providing alternative text for the image.
      • A text field for adding a hyperlink to the image.
      • …and so on.

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Preview

The Preview section displays a live preview of the asset as you complete the Asset Setup fields.

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Metadata

• Name

  • This text field is used to specify the name of the asset.

• Priority

  • This numeric field defines the asset’s priority level.
  • A value of 0 indicates the highest priority.
  • The value increases in increments of 0.1.

• External ID

  • An optional text field where you can assign your own unique identifier for the asset.

• Published Date

  • This timestamp field defines when the asset becomes active.
  • If the published date is in the future, the asset will not be considered a potential dynamic asset for an email activity.
  • If left blank, the current date and time will be assigned once the asset is saved.

• Expiry Date

  • This timestamp field defines when the asset expires.
  • If the expiry date is in the past, the asset will not be considered a potential dynamic asset for an email activity.
  • If left blank, the asset will never expire.

• Publish Asset?

  • This toggle is used to publish or unpublish the asset.
  • If set to Unpublished, the asset will not be eligible as a dynamic asset in an email activity.

• Tags

  • A multiselect field for assigning one or more tags to the asset.
  • These tags help determine whether the asset could be selected and displayed as a dynamic asset in an email activity.

• Display Pool Tags

  • A multiselect field for assigning one or more display pool tags to the asset.
  • These tags are used for grouping assets so that only one asset from the same pool is shown in an email activity.

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Target

This section is for building your target expression to define which recipients should see the asset. For more information about target expression can be found here.

If you want to display this asset to everyone, keep this section empty.

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Coupon Pairing

This section allows you to link an asset to a specific coupon type.

When paired, coupon values can be displayed within the asset (e.g., as part of the image caption or link).

Important: An asset must have a target expression when pairing a coupon. This ensures the system can correctly identify which targeted subscribers receive which coupon codes.

For more information about coupons and how you can use it can be found here.

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Statistics

• Last updated

  • The most recent date and time the statistics were refreshed.

• Targeted subscribers

  • The total number of subscribers who could be shown this asset.

• Targeted contactable subscribers

  • The subset of targeted subscribers who can actually be reached (e.g., valid email addresses, not unsubscribed, not bounced).

• Estimated open rate

  • The predicted percentage of targeted contactable subscribers who are expected to open the message. Typically based on historical performance, engagement models, or similar campaigns.

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Bulk Asset Download

To download all existing assets, select Download Assets in the top-right corner. This generates a CSV file containing all assets in the library.

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Bulk Asset Creation and Updates

If you want to create or update multiple assets at once, use the Upload Assets button next to New Asset.

Important:

• The CSV must follow the format of the Bulk Asset Download file.

• To add a new asset, simply create a new row in the CSV and complete the relevant fields.

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Sorting and Filtering Assets

When your Asset Library grows, you can use the Sort by and Filter by controls to find assets more easily.

You can:

• Sort alphabetically or by ID

• Filter by published/archived status

• Use More filters to search by ID, name, external ID, or tag

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Adding Dynamic Assets on the email

To use an asset in an email activity:

1. Open the activity editor.
2. Go to "Layout" tab.
3. Drag Dynamic Asset content block on the email content.
4. Enter the asset's tag in the Required tag field.

On the editor pane, you can see all the matched assets for the inputted tags. If there are more than one asset, only one of them will be displayed on the recipient's email.

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Example of using assets on an email

Use Case 1: Display a promotional banner for all recipients

Scenario: A birthday sale runs from 1 December 2025 to 15 December 2025 and you want to display a banner to all subscribers.

Steps:

1. Create an image asset and upload the promotional image.
2. Set Published Date: 1 Dec 2025, 12:00 AM
3. Set Expiry Date: 15 Dec 2025, 11:59 PM
4. Add a unique tag in Tags field, e.g., BDAYSALE2025.
5. On the activity editor, add a dynamic asset block and enter the BDAYSALE2025 on the Asset Tags field.

The asset will appear for all recipients of your marketing emails during the active date range. If unpublished or expired, it will not display.

If you add this asset to any emails that will be sent between 12:00AM 1 Dec 2025 and 11:59PM 15 Dec 2025, all recipients will see this asset. However, if the asset has been unpublished within this period or past its expiry date, then this asset will not be displayed on any emails where this dynamic asset content block is added.

Use Case 2: Display a promotional banner to specific store subscribers

Scenario: A promotion runs from 1 December 2025 to 15 December 2025 but should only be shown to Mentone store subscribers.

Steps:

1. Create and upload the promotional image.
2. Set Published and Expiry Dates as above.
3. Add a unique tag in Tags field, e.g., MENTONE-DEC2025-PROMO.
4. Using the Target Expression Builder, create a target expression that includes all subscribers whose partition reference is 13039.
   • Partition ref 13039 is the Mentone store partition.
5. On the activity editor, add a dynamic asset block and enter the MENTONE-DEC2025-PROMO on the Asset Tags field.

If you add this asset on any emails that will be sent between 12:00AM 1 Dec 2025 and 12:00AM 16 Dec 2025, all recipients belongs to Partition Ref 13039 will see this asset. However, if the asset has been unpublished within this period or past its expiry date or its target expression has been changed, then this asset will not be displayed on any emails for Mentone recipients where this dynamic asset content block is added.

Use Case 3: Display one asset per group to avoid duplicates

Scenario: You want to promote ice cream, cakes, and drinks, but avoid showing the same deal multiple times.

Asset Setup:

1. Create 3 hero assets:
   • Ice cream
     • Tags: HERO
     • Display Pool Tags: ICECREAM
   • Cakes
     • Tags: HERO
     • Display Pool Tags: CAKES
   • Drinks
     • Tags: HERO
     • Display Pool Tags: DRINKS
2. Create 3 offer assets:
   • Ice cream
     • Tags: OFFER1, OFFER2
     • Display Pool Tags: ICECREAM
   • Cakes
     • Tags: OFFER1, OFFER2
     • Display Pool Tags: CAKES
   • Drinks
     • Tags: OFFER1, OFFER2
     • Display Pool Tags: DRINKS

Email Setup:

1. Add a 100% width dynamic asset content block and enter HERO on the Asset Tags field.
   • One of the three hero images will display.
   • If the cake hero displays, the cake offer will be excluded from offer blocks.
2. Add a 50/50 grid with two dynamic asset blocks:
   • Block 1 → enter OFFER1 on the Asset Tags field
   • Block 2 → enter OFFER2 on the Asset Tags field

If the drinks offer appeared as Offer 1, the drink offer will not re-appear as Offer 2 The system ensures no category (e.g., drinks) is duplicated across hero and offer placements.

Use Case 4: Using dynamic asset to display a unique coupon code

Prerequisite: A coupon type has been created, and coupon codes have been uploaded.

Steps:

1. Create an image-caption asset.
2. Complete asset metadata, including publish/expiry dates.
3. Add ICECREAMHERO in the Tags field.
4. Add a target expression for recipients who should receive the coupon.
5. In Coupon Pairing, select the coupon type.
6. Copy the personalisation tag from Coupon Field Personalisation field and insert it into the Caption Content field.
7. Add a dynamic asset block to your email and enter ICECREAMHERO on the Asset Tags field..

Sample email:

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Further Information

If you're keen on incorporating dynamic asset display on your website or native app, check out the article on Website personalization. It demonstrates how these assets, when combined with Taguchi’s standard web tracking code, not only help identify subscribers on your site but also showcase content tailored to their preferences.

If you require a specific asset or have certain layout requirements please contact https://taguchi.com.au/support to arrange this.

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