The Asset Library is a centralised location for creating, managing, and updating dynamic assets. Dynamic assets are images/content that can be customised and targeted to specific audiences. Customisation refers to modifying the values or properties within an asset (e.g., updating a title or changing a price). Targeting refers to determining who should see an asset—such as limiting visibility to subscribers in Victoria or New South Wales.

Using the Asset Library significantly streamlines your workflow. Instead of updating every instance of an asset manually, you can make changes once—directly in the library—and have those changes flow through to all associated email activities. This improves efficiency, personalisation, and the relevance of content delivered to recipients.

This is what the Asset Library looks like:

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Setting Up the Asset Library

You can create an asset by selecting New Asset in the top-right corner of the screen. This opens the Asset Setup page, where you can choose a template from the dropdown menu.

Each template provides different designs and fields depending on your configuration. A basic image asset template may look like this:

The Asset Setup page includes several key sections:

• Template selection and template-specific configuration fields

• Metadata, where you provide essential information about the asset

• Target Expression, where you define who should see the asset

• Coupon Pairing, where you can link a coupon type to the asset

• Statistics, where you can see the number of recipients who could see this asset

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Asset Setup

Templates

• This dropdown allows you to select the template for the new asset.
• The fields displayed beneath the dropdown depend on your chosen template.
  • For example, the Image template includes:
    • A file upload field
    • A text field for alternative text
    • A hyperlink field
    • …and more

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Preview

The Preview section displays a live preview of the asset as you complete the setup fields.

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Metadata

• Name — Specifies the name of the asset.
• Priority — Defines display priority.
  • 0 is the highest priority.
  • Values increase in increments of 0.1.
• External ID — Optional field for assigning a custom identifier.
• Published Date — Defines when the asset becomes active.
  • If the date is in the future, the asset will not be used until then.
  • If left blank, the system assigns the current date/time when saved.
• Expiry Date — Defines when the asset becomes inactive.
  • If left blank, the asset does not expire.
• Publish Asset? — Determines if the asset is active.
• Tags — Used for selecting which assets can display in an activity.
• Display Pool Tags — Used to prevent multiple assets from the same pool appearing together.

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Target

This section lets you define which recipients should see the asset using a target expression.

If you want the asset to be shown to everyone, leave this section blank.

For more information on target expressions, see
https://support.taguchi.com.au/knowledge-base/target-expressions/what-are-target-expressions.html

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Coupon Pairing

This section links the asset to a coupon type.

When paired, coupon values can appear within the asset (e.g., captions or links).

Important:
An asset must have a target expression in order to pair coupons. This ensures the system knows which targeted subscribers should receive which coupon codes.

For more information, see:
https://support.taguchi.com.au/knowledge-base/campaigns-and-activities/content/what-are-coupons-and-how-can-i-use-them.html

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Statistics

• Last updated — When statistics were last refreshed.
• Targeted subscribers — Number of subscribers eligible to see the asset.
• Targeted contactable subscribers — Those who can actually receive communications.
• Estimated open rate — Predicted open rate based on historical performance.

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Bulk Asset Download

To download all existing assets, select Download Assets in the top-right corner. This generates a CSV file of all assets.

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Bulk Asset Creation and Updates

To create or update assets in bulk, click Upload Assets next to New Asset.

Important:

• The CSV must match the structure of the Bulk Asset Download file.
• To add a new asset, create a new row and fill in the required fields.

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Sorting and Filtering Assets

As your Asset Library grows, use Sort by and Filter by to locate assets efficiently.

You can:

• Sort alphabetically or by ID
• Filter by published or archived state
• Use More filters to search by ID, name, external ID, or tag

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Adding Dynamic Assets in an Email activity

To add a dynamic asset to an email activity:

1. Open the activity editor.
2. Go to the Layout tab.
3. Drag the Dynamic Asset content block into the email preview.
4. Enter the asset’s tag in the Required tag field.

In the editor pane, you can see all assets that match the inputted tags.
If more than one asset is available, the Dynamic Asset block will ensure that only one is displayed in each recipient’s email.

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Example of using assets in an email

Use Case 1: Display a promotional banner to all recipients during a specific period

Scenario

A birthday sale runs from 1–15 December 2025.

Steps

1. Create an image asset and upload the promotional banner.
2. Set Published Date: 1 Dec 2025, 12:00 AM
3. Set Expiry Date: 15 Dec 2025, 11:59 PM
4. Add the tag BDAYSALE2025.
5. Add a dynamic asset block in your email and enter BDAYSALE2025 as the required tag.

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Use Case 2: Show a promotional banner to a specific store’s subscribers

Scenario

The same sale should only appear for Mentone store subscribers.

Steps

1. Create/upload the asset.
2. Add tag MENTONE-DEC2025-PROMO.
3. Add a target expression for partition reference 13039 (Mentone).
4. Insert a dynamic asset block and set the required tag.

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Use Case 3: Avoid duplicate offers by grouping assets

Scenario

You want to promote three items (Ice cream, Cakes, Drinks) without repeating categories.

Setup

Create hero assets and offer assets, assigning Display Pool Tags so only one category appears across placements.

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Use Case 4: Display a unique coupon code within an asset

Steps

1. Create an image-caption asset.
2. Add tag ICECREAMHERO.
3. Define the target expression.
4. Pair a coupon type.
5. Insert the coupon personalisation tag into the caption.
6. Add a dynamic asset block using the tag ICECREAMHERO.

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Sample Email:

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Further Information

To incorporate dynamic assets into your website or app, see the Website Personalisation guide:
https://support.taguchi.com.au/knowledge-base/campaigns-and-activities/personalization/website-personalization.html

For custom asset requirements or layout support, please contact Taguchi Support.

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