Taguchi recommends that you add alternative text to all images with your template and activity content. Typically blocks within your template will include alternative text fields for you to fill in. This text is displayed to the subscriber if an image fails to load, or if images are blocked initially by the email client your subscriber is using.

These tags are also useful for visually impaired subscribers who may not be able to see the images in your email, instead their screen reader software will usually pick up the alternative text attached to the image and read it to your subscriber. It is important to keep alt text as descriptive and relevant to the image being displayed to ensure proper accessibility.

It depends which email client or webmail client teh subscriber is using as to whether or not the alt text will display if the images fail to load. Please see the tables below to determine compatibility.

Email Clients

There are certain cases where some versions of Outlook may append the alt text to the end of the image load warning on each image. This is not sufficient as the alt text is usually cut off after the 200 letter mark.

Webmail Clients