It is caused by Gmail threading styling where it highlights duplicate copy from previous emails in a thread. If you delete all previous instances of a thread and empty the bin, the purple coloured text will disappear.

Example:

Alternatively, you could turn off conversation view in Gmail settings by following the steps below:

1. Open Gmail
2. Click the gear in the top right and then select Settings.
3. Scroll down to the Conversation View section (stay in the “General” tab).
4. Choose Conversation view off.
5. Click Save changes at the bottom of the page.

Once you have done this, you should see emails in an un-threaded view. You can switch back anytime if you prefer the conversation view to be on.

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