What is the Anonymize Subscribers integration?

The Anonymize Subscribers integration is a scheduled automation that enables you to anonymize selected subscriber profiles from your database. This helps ensure your data remains relevant, compliant, and focused on active or marketable contacts.

The integration works by targeting subscribers who belong to a specific audience for a defined period and haven't received any activity (e.g., emails or SMS) for a set number of days. When these conditions are met, the integration anonymizes those profiles according to your configuration.

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Key Features

Push notifications are both cost-effective and impactful communication tools. They help you:

• Scheduled automation: Run this integration on your preferred schedule — hourly, daily, weekly, monthly, or yearly.
• Audience-based targeting: Choose which subscribers to anonymize using audiences. Learn how to build audiences → https://support.taguchi.com.au/knowledge-base/target-expressions/audiences.html.
• Flexible conditions: Set the required:
  • Number of days in the audience before anonymization.
  • Number of days since last activity sent to the subscriber.
• Status notifications: After each scheduled run, get a summary of how many subscribers were anonymized.

How to Set Up the Anonymize Subscribers Integration

1. Go to the Integrations section in your Settings.
2. Click Add New Integration.

3. For Integration Type, select "Scheduled: Anonymize Subscribers".

4. In the Configuration panel:

   • Enter the Audience ID for the target group.
   • Define the minimum number of days a subscriber must have been in the audience.
   • Define the number of days since last activity sent to the subscriber.

5. Click Activate to enable the integration.

Why Use This Integration?

Setting up this integration helps you:

✅ Mitigate compliance risk by avoiding contact with ineligible or outdated profiles.

🎯 Refine your database to focus only on active and marketable subscribers.

♻️ Automate data hygiene, ensuring ongoing database audits without manual work.

Notes

• Bulk anonymization cannot be reversed.
• Status notifications can be set up for reporting on this integration.
• Make sure your audience logic is tested before applying the integration.
• This integration will only anonymize maximum 500k per scheduled run. This is to maximise processing power and efficiency.
• Taguchi retain back-ups up to 15 days if records need to be reinstated.

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