This knowledge base article explains the two-step subscription process, including how subscribers move from the Not Confirmed Newsletter list to the Confirmed Newsletter list after completing the Double Opt-In (DOI) process. It also outlines how Support can validate each stage of the subscription journey.

Step 1

• Customer clicks confirm to subscribe after placing an order.
• An API call creates the customer's profile.
• The customer is subscribed to the Not Confirmed Newsletter list.
• The Double Opt-In (DOI) email is automatically sent.
• The customer remains on the Not Confirmed Newsletter list until they confirm their subscription.

Step 2

• Customer receives the confirmation email.
• The customer clicks the Confirm Email button in the DOI email.
• Taguchi unsubscribes the customer from the Not Confirmed Newsletter list.
• Taguchi subscribes the customer to the Confirmed Newsletter list.
• Customer is directed to the landing page.

Validation Steps for Support

Step 1 – Customer submits their subscription

Support can validate that:

• The customer profile has been created in Taguchi.
• The customer has been subscribed to the Not Confirmed Newsletter list.
• The Double Opt-In (DOI) email activity has been triggered and sent.
• The customer has not yet been added to the Confirmed Newsletter list.

Expected result: The customer exists in Taguchi and is only subscribed to the Not Confirmed Newsletter list.

Step 2 – Customer confirms their subscription

After the customer clicks the Confirm Email button in the DOI email, Support can validate that:

• The confirmation landing page loads successfully.
• The customer has been removed from the Not Confirmed Newsletter list.
• The customer has been subscribed to the Confirmed Newsletter list.

Expected result: The customer is no longer subscribed to the Not Confirmed Newsletter list and is now subscribed to the Confirmed Newsletter list.

💬 For further assistance, contact Taguchi Support.

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