Sending an email to subscribers who made their first purchase is a powerful way to engage those already interested in your brand.

Suggested Set-up & targeting rules

Create a new activity and follow the setup details below

1. Channel: Email

2. Distribution Type: Select 'Event-based' trigger.

3. Start date/time: Select the date and time you want the trigger to start sending.

4. Trigger event: Select the event that triggers the send of the email, in this case you would select ‘Purchasing’.

5. Delay between event and send: Enter the timing when to send the email after purchase. For example, after 1 hour of purchase.

6. Subscriber Send Frequency: In this field, you can pick an option between 'send only once' or 'send once' every day/weeks/months/year. In this example, we will pick 'send only once'.

7. Send Limit: You can use this field if you know how many recipients an activity should be sent to each time and you don't want to send it if there are more recipients than expected. If you leave this field blank, then this send limit won't apply. For instance, if there are 500 in this field and it targets subscriber list X which includes 1000 subscribers, the activity will not be sent at all. Note: send limit should only be used for triggers and not immediate or scheduled broadcasts

8. Target expression: input your desired targeting into the builder. For example, if you want to make sure you are contacting only those subscribed to your newsletter list, and have made their first purchase. Save the changes you make by clicking the save button.

Approve and Deploy

1. Approve and deploy your activity to initiate the trigger by clicking the 'Approve' button.

2. A small box will appear. Confirm the revision, and schedule details and click approve.

3. Click on the 'Confirm Deployment' button

4. After you've clicked the button, a pop-up will appear where you can confirm your email target, approved revision ID, schedule and set the throttle rate.

5. Once scheduled, the following box should appear at the top of your activity editor.