Segment Performance is included in the online email activity report. If your activity uses content segments, this section displays performance metrics broken down by each segment, allowing you to compare how different subscriber groups — each receiving tailored content — engaged with the email.

How to access segment reporting

1. Open the activity report for an email activity that uses content segments. You can access this via the graph icon on the activity card in your dashboard or campaign view.

2. Scroll down to the Segment Performance section of the online report.

Metrics displayed

The following metrics are shown for each segment:

• Sent — Number of messages sent to subscribers matching this segment.
• Unique opens (%) — Percentage of recipients in this segment who opened the email at least once.
• Total opens (%) — Total opens from recipients in this segment as a percentage of messages sent to it.
• Unique clicks (%) — Percentage of recipients in this segment who clicked at least one link.
• Total clicks (%) — Total clicks from recipients in this segment as a percentage of messages sent to it.
• Converted (%) — Conversions attributed to this segment as a percentage of messages sent to it.
• Total value ($) — Total conversion value attributed to recipients in this segment.

Segment performance reporting is useful for understanding how each content variant resonated with its target audience, helping you make data-driven decisions for future segmentation strategies.

For more information on the activity report, see the V5 User Guide.