Basic triggers enable you to automate the sending of an activity in cycles using the powerful target expression engine. A basic trigger can be set up in the user interface, so no coding knowledge is required. The combination of customizable cycles and the powerful target expression engine make basic triggers highly configurable and easy to set-up.

Examples of basic triggers include:

• Welcome trigger (when a subscriber is added to a subscriber list);
• Birthday trigger (if a subscribers birthday falls within the next day or the present day);
• Post-purchase trigger (when a subscriber makes a purchase on your website);
• Win-back trigger (if a subscriber has not made a purchase within X days)

Basic Trigger Examples