How do I create a new email activity to broadcast?

Last Updated: 17/4/2024     Tags: activity, broadcast, email, create, new
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To create and broadcast a new email activity, these are the general steps you take. This is intended as a quick-start overview. Please see the relevant support categories for more information.

Step 1: Log In To Taguchi

Ensure you have logged in to Taguchi, if you do not know how to do this, please see the section 'How to Log In' in the v4 User Guide before attempting further steps.

Step 2: Create A New Campaign

If you have already created a campaign, skip to Step 3.

Navigate to your Campaigns tab and click the + button in the top right corner of the campaigns table. This will display a popup where you can enter in the campaign details:

  • Name: Create a unique and useful campaign name (We recommend using a logical description, as well as any marketing reference codes, job number codes that will help identify the campaign in future e.g. J1257 Launch Campaign.)
  • External ID: This is an optional field where you can add your own unique identifier for the campaign.
  • Date: This is an optional field where you can change the date/time of the campaign.
  • Based on: This is an optional field where you can base this new campaign off an existing campaign.

After you have entered the campaign details, click the Create button, you will be redirected to the newly created campaign folder. Create a new campaign

Step 3: Create A New Activity

Once in your campaign folder, click the + button in the top right corner of the activities table. This will display a popup where you can enter your activity details:

  • Name: Create a unique and useful activity name (We recommend using a logical description, as well as any marketing reference codes, job number codes that will help identify the activity in future e.g. REF-0981 Sale Activity.)
  • External ID: This is an optional field where you can add your own unique identifier for the activity.
  • Date: The date selector can be used to schedule the broadcast for a future date/time. Leave the date as-is to send the activity immediately upon deploy.
  • Repeat: You can choose to repeat the activity trigger every hour, day or week (we won't use this as we are broadcasting the activity rather than triggering it).
  • Type: The following types are: Email, Web Page and SMS. Select Email.
  • Cluster Keyword: You can easily assign a cluster keyword to this activity using the dropdown. Cluster keywords are used to build a profile of an email recipient’s interests over time.

After you have entered the activity details, click the Create button, you will be redirected to the newly created blank activity.

Create a new activity

Step 4: Select A Template

Click the green Select Template... button in the top right of the activity edit window and select a suitable template you wish to use for the activity. Once the template has loaded, you may begin populating the activity content.

Select A Template

Step 5: Edit The Activity Content

See the v4 User Guide on how to edit the subject lines, activity content and more.

Step 6: Proof The Activity

To preview the activity in your email client, you can send yourself a proof sample to your inbox. Simply click the Send Proof... button at the top of the activity log section, select your user account in the popup modal, and click the Send Proof... button. In a few minutes, you will receive a proof email in your inbox. For more information, see Email Proofs

Step 7: Add Your Destination/Subscriber List

Next, you will need to define some subscribers you wish to send the email to. Click the green Select Recipients... button in the Distribution Settings window. In the popup, select one or more subscriber lists you wish to send the email to. If you wish to refine further, you may do so by clicking the Refine button in the lower right corner. You may also add a target expression under the Advanced tab at the top.

Step 8: Run an Activity Check

This is an important step. For more information about running activity checks, see the following documenation:

When you are satisfied that everything is set up and the activity is ready to send, you should run an activity check to verify the content of your activity. Click on the Run Check... button in the top left area of the activity.

Step 9: Approve/Broadcast Your Activity

When you are ready to broadcast your activity, simply click the green Approve button at the top of the activity log section. Click the three checkboxes confirming the manual broadcast, that the activity revision is correct and that the distribution settings are correct. After that, simply click Approve. Once your activity is approved, you will need to deploy it. Click the Broadcast/Deploy button at the top of the screen and confirm the desired send rate.

Once your activity is deployed, you can see the activity send in real time. Results can be viewed under the Results tab within the activity.

To create and broadcast a new email activity, these are the general steps you take. This is intended as a quick-start overview. Please see the relevant support categories for more information.

Step 1: Log In To Taguchi

Ensure you have logged in to Taguchi, if you do not know how to do this, please see the section 'How to Log In' in the v5 User Guide before attempting further steps.

Step 2: Create A New Campaign

If you have already created a campaign, skip to Step 3.

Click on Campaigns in the menu on the left hand side of the Taguchi user interface. Campaigns are created by clicking the ‘New Campaign’ button located on the right hand side of the Taguchi user interface. This will display a modal where you can enter in the campaign details:

  • Name: Create a unique and useful campaign name (We recommend using a logical description, as well as any marketing reference codes, job number codes that will help identify the campaign in future e.g. J1257 Launch Campaign.)
  • Start date: This is where you can specify the start date/time of the campaign.
  • End date: This is an optional field where you can add an ending date/time of the campaign.

After you have entered the campaign details, click the Save button, you will be redirected to the campaign section and your new campaign will appear as the first campaign in the top left of the campaign grid.

Create a new campaign

Step 3: Create A New Activity

Activities are created within the Campaign detail view. Activities are created by clicking the 'New Activity’ button.

Create Activity

A popup modal will appear with the following options:

  • Name: When selecting a name, we recommend using a logical eDM description. This can be followed by the broadcast date or reference job number.
  • Distribution channel: The distribution channel can be: Email, SMS and Web, Display Ad.
  • Campaign: The campaign name where the activity is located.
  • Distribution type:
    • Select the distribution type for your activity
    • If Broadcast or API trigger is selected, add a schedule date and time for the activity to be deployed
    • If Scheduled trigger is selected, add a start date and time for the activity to be deployed. Select a trigger interval; hourly, daily, weekly, or monthly and a subscriber send frequency.
    • If Event-based trigger is selected, add a start date and time for the activity to be deployed. Select a trigger event e.g. being sent an activity, select the activity, and a time delay between event and send and a subscriber send frequency.
  • Notes: Add relevant notes about your activity.
  • Target: See 'Activity Targeting'

Once the ‘Save’ button has been clicked, the Activity is created. Click the Activity tile and the Activity page will load where the setup process begins.

Every activity created displays a unique Activity ID which is a simple way of referencing.

Create Activity Window

Step 4: Edit The Activity Content

See the V5 User Guide on how to edit the subject lines, activity content and more.

Step 5: Proof The Activity

To preview the activity in your email client, you can send yourself a proof sample to your inbox. Simply click the Send Proof... button at the top of the activity, select your user account in the popup modal, and click the Send Proof... button. In a few minutes, you will receive a proof email in your inbox. For more information, see Email Proofs.

Step 6: Set The Activity Target

If you wish to edit the activity details, schedule your triggers or broadcasts, add notes, or edit the activity subscriber targeting options, click the 'Setup & Target' link. A modal will appear where you can edit these settings. See 'Activity Targeting'.

Step 7: Run an Activity Check

This is an important step. For more information about running activity checks, see the following documenation:

When you are satisfied that everything is set up and the activity is ready to send, you should run an activity check to verify the content of your activity. Click on the Run Check... button in the top left area of the activity.

Step 8: Approve & Broadcast Your Activity

When you are ready to broadcast your activity, simply click the green Approve button on the right-hand side of the activity editor. Check the three checkboxes confirming the broadcast date and time, the activity revision and targeting. After that, simply click Approve.

Approve the activity

Once your activity is approved, you will need to deploy it. Click the Broadcast/Schedule Broadcast/Deploy button at the top of the screen.

Broadcast activity

You will then be able to reconfirm your targeting, broadcast date and time and configure your desired send rate using the 'Throttle'. Click Broadcast.

Specify send rate

Once you click Broadcast, you can see the activity queue and send in real time.

Activity broadcast

Step 9: Review Activity Results

Activity Results can be viewed by clicking on the View Report link located at the top of the activity.

View activity results