Support

Related articles

Need some help?

If you have questions or can't find what you're looking for, we're here for you.

Taguchi Support is available Monday to Friday, 9am - 5:30pm AEDT.

Create New Ticket

Taguchi Certified Training

Join our free and live online training sessions. You'll benefit from a better understanding of the platform's features and functionality. Learn from the experts, it's a great place to start!

View Courses

API Version 4

Did you know Taguchi has an API that supports all of the functionality provided by the admin interface and more?

Explore API Documentation

What reports can I generate within Taguchi?

Last Updated: 17/1/2025     Tags: report, reporting, stats, statistics, extract
  • Switch Version
  • V5
  • V4

The following reports are available for generation within Taguchi. Reports can be viewed online, downloaded as a PDF or exported as CSV.

Activity Report

PDF

Activity Results

Overall Performance

  • Total sent
  • Bounce percentage
  • Unique Opens percentage
  • Unique Clicks percentage
  • Total Converted percentage
  • Total Value
  • Bounce count
  • Unsubscribed count
  • Total Opens percentage
  • Total Clicks percentage
  • Average Value
  • Value / Send

Performance Over Time

  • All time or last year
    • Sent
    • Bounced count
    • Unique Open count
    • Unique Click count
    • Converted count
    • Total Value

Click-through Performance

  • Active Links
  • Unique clicks percentage
  • Total clicks percentage
  • Click to open percentage
  • Conversion to click percentage
  • Value of click

Optimisation Peformance

  • Combination Number
  • Top combination
  • Estimated open uplift
  • Estimated click uplift
  • Estimated conversion uplift
  • Estimated value uplift
  • Comination performance
    • Subject line
    • of sent percentage
    • unique opens percentage
    • unique clicks percentage
    • converted percentage
    • Decile performance

Click-through heatmap

  • Segment
  • Email preview
  • Peformance Overlay (heatmap, click-through, clicks, none)

CSV

Activity Results

  • Activity ID
  • Activity Name
  • Date
  • Type
  • Status
  • Campaign ID
  • Campaign Name
  • Total Sent
  • Total Bounces and bounced percentage
  • Total Opens and open percentage
  • Total Clicks and click percentage
  • Total Conversions and conversion percentage
  • Conversion Value
  • Value/Send
  • Unique Opens and unique open percentage
  • Unique Clicks and unique click percentage
  • Unique Conversions and unique conversion percentage
  • Unique Unsubscribes and unique unsubscribe percentage

Activity Performance Over Time

  • Snapshot Timestamp (Universal Coordinated Time / UTC)
  • Emails Sent
  • Bounce Count and Bounce percentage
  • Total Opens and Total Open percentage
  • Total Clicks and Total Click percentage
  • Total Conversions and Conversion percentage
  • Conversion Value
  • Value/Send
  • Unique Opens and Unique Open percentage
  • Unique Clicks and Unique Click percentage
  • Unique Conversions and Unique Conversion percentage
  • Unique Unsubscribes and Unique Unsubscribe percentage

Link Statistics

  • Link URL
  • Total Clicks
  • Click percentage

Clients and Devices

  • Client Name
  • Client Usage percentage

Combination performance

  • Combination Number
  • Configuration ID
  • Subject
  • Sent Count and percentage
  • Unique Open count and percentage
  • Unique Click count and percentage
  • Conversion count and percentage
  • Value / Send

Campaign Report

PDF

Campaign Performance

  • Total Sent count
  • Unique Open percentage
  • Unique Click percentage
  • Total conversion count
  • Conversion Value
  • Value / Send

CSV

Campaign Performance

  • Campaign ID
  • Name
  • Begin Date
  • End Date

Performance over time

  • Week (date)
  • Number of sent
  • Bounce count and percentage
  • Total opens and percentage
  • Total Clicks and percentage
  • Total conversions and percentage
  • Conversion Value
  • Value / Send
  • Views
  • Submissions and percentage
  • Unique Opens and percentage
  • Unique Clicks and percentage
  • Unique Conversions and percentage
  • Unique Views
  • Unique Submissions
  • Unique Replies
  • Unique Unsubscribes and percentage

Acitivity performance

  • Activity ID
  • Name
  • Date (UTC)
  • Type
  • Status
  • Campaign ID
  • Campaign Name
  • Number of sent
  • Total opens and percentage
  • Total Clicks and percentage
  • Total conversions and percentage
  • Conversion Value
  • Value / Send
  • Views
  • Submissions and percentage
  • Unique Opens and percentage
  • Unique Clicks and percentage
  • Unique Conversions and percentage
  • Unique Views
  • Unique Submissions
  • Unique Replies
  • Unique Unsubscribes and percentage

Subscriber Report

List Results

PDF

  • Summary

    • Total subscribers
    • Total contactable subscribers
    • Total subscribers unsubscribed
    • Total invalid subscribers
    • Value
    • Predicated total value
    • Average value
    • Predicted average value

  • Engagement chart

    • Total contactable
    • Total contacted
    • Engaged percentage
    • Converted percentage
    • Conversion value

  • List growth

    • Total contactable
    • Predicted engagement
    • Predicted conversions
    • Predicted total values
    • Total added to list
    • Total removed from list

  • Contactable subscribers by acquisition source

    • Acquisition type
    • Top sources

  • Acquisition source performance

    • Sources
    • Total value
    • Average value
    • Predicted total value
    • Predicted average value
    • Source
    • Total contactable subscribers by source
    • Total subscribers unsubscribed by source
    • Total invalid subscribers by source
    • Total subscribers engaged by source
    • Total subscribers converted by source by source
    • Value by source
    • Predicated total value by source
    • Average value by source
    • Predicted average value by source
  • Decile performance

CSV

List Results

  • General List Results

    • List ID
    • List name
    • List type
    • Date
    • Total subscribers
    • Total contactable subscribers and contactable percentage
    • Total invalid subscribers and Invalid percentage
    • Total unsubscribed and unsubscribed percentage
    • Past value
    • Value/subscribers
    • Predicted engagement
    • Predicted conversion
    • Predicted value
    • Predicted value/subscriber

  • Week Snapshot timestamp (Universal Coordinated Time)

    • Subscribers added
    • Subscribers removed
    • Contactable subscribers
    • Contacted subscribers and percentage of subscribers contacted
    • Total engaged and percentage engaged
    • Total converted and percentage converted
    • Average times contacted
    • Average times engaged
    • Average times converted
    • Conversion value
    • Predicted engagement
    • Predicted conversion
    • Predicted value
    • Predicted value/subscriber

  • Subscriber Source Results

    • Source name
    • Source type
    • Total contactable subscribers by source
    • Total subscribers unsubscribed by source
    • Total invalid subscribers by source
    • Total subscribers engaged by source
    • Total subscribers converted by source by source
    • Value by source
    • Predicated total value by source
    • Average value by source
    • Predicted average value by source
  • Subscriber Decile Results
    • Engagement decile
    • Total subscribers
    • Contactable subscribers and contactable percentage
    • Invalid subscribers and invalid percentage
    • Unsubscribes and unsubscribe percentage
    • Past value
    • Value/subscriber
    • Predicted engagement
    • Predicted conversion
    • Predicted value
    • Predicted value/subscriber

Engagement Report

CSV

  • event_id
  • event_type
  • activity_id
  • activity_name
  • activity_channel
  • taguchi_subscriber_id
  • ref
  • email
  • timestamp
  • campaign_id
  • ip_address
  • click_url
  • conversion_value

Mailbox Provider Report

CSV

  • Month
  • Provider
  • Sent
  • Unique Clicks
  • Unique Bounces
  • Unique Conversions
  • Unique Unsubscribes
  • Proportion of Database %

Webform Submission Report

CSV

  • Timestamp (Melbourne Time)
  • subscriber_id
  • standard custom fields used in the form
  • custom fields used in the form

How do I generate different types of reports?

For instructions on how to generate the different types of reports, please see the following links for each type of report: