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Understanding Taguchi User Roles

Last Updated: 18/9/2026     Tags: user roles, user types, permissions, administrator, power user
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User roles determine what each person can view, create, edit and administer within Taguchi. Assigning the correct role helps protect sensitive information while ensuring users have access to the features they need.

This guide explains each available role, its permissions and when to use it.

If the user needs to... (recommended role)

If the user needs to... Recommended role
Manage the entire platform, users and settings Administrator with two-factor authentication (2FA) enabled
Create and send campaigns Base User + Content Edit + Content Approve + Content Deploy
View campaign results Base User
Create content but not approve or send campaigns Base User + Content Edit
Create and manage audiences without full database management Base User + Database - Manage Audiences
Manage coupons Base User + Content Edit, Base User + Database Manage, Power User, or Administrator
Manage partitions Power User or Administrator
Generate an API token Administrator
Set up an API integration Base User + Integration Manage, Power User + Integration Manage, or Administrator

User Role Permissions

Area Base User Power User Administrator
Campaigns
View ✓ ✓ ✓
Edit Optional Role ✓ ✓
Approve & Deploy Optional Role ✓ ✓
Subscribers & Data
View Profiles Optional Role ✓ ✓
Manage Lists & Fields Optional Role ✓ ✓
Manage Audiences Optional Role ✓ ✓
Export Data Optional Role ✓ ✓
Manage Coupons Content Edit or Database Manage ✓ ✓
Integrations
Manage Integrations Optional Role Optional Role ✓
Manage Credentials — — ✓
Administration
Organisation Settings — — ✓
Manage Partitions — ✓ ✓
Manage Users (2FA Required) — — ✓
  • Optional Role = Available by assigning the corresponding role to a Base or Power User.
  • The Database - Manage Audiences role grants audience management without the broader Database Manage permission.
  • Coupon management is included with either Content Edit or Database Manage.

Best practices

  • Follow the principle of least privilege—only grant the access required for a user's responsibilities.
  • Regularly review user roles and remove unnecessary permissions.
  • Assign Administrator access sparingly.
  • Remove or downgrade access when team members change roles or leave the organisation.

If you need help choosing or updating user access, contact Taguchi Support.