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API Version 4

Did you know Taguchi has an API that supports all of the functionality provided by the admin interface and more?

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AB & multivariate testing

What is A/B split testing?

A/B split testing is a way of working out which of two (or more) content options is the most effective.
campaigns and activities / AB & multivariate testing

What is multivariate testing?

Multivariate testing is similar to A/B split testing in the sense that each content variations are tested against each other.
campaigns and activities / AB & multivariate testing

Creating an A/B split test email activity

A simple guide on how to create an A/B split test within an email activity.
campaigns and activities / AB & multivariate testing

Creating a multivariate test email activity

A simple guide on how to create a multivariate test within an email activity.
campaigns and activities / AB & multivariate testing

What are the benefits of Taguchi split testing compared to other email marketing platforms?

Taguchi utilises smart algorithms to determine better performing combinations whilst the email is sending.
campaigns and activities / AB & multivariate testing

How do I get results of my A/B or Multivariate test?

You can find the results of your A/B or Multivariate test in the activity results.
campaigns and activities / AB & multivariate testing