Target Expressions

What are target expressions?

Taguchi Target Expressions utilise a powerful expression language that allows you to segment based on subscriber data values, past Taguchi events, or a combination of both.

Target Expressions

Target Expression Reference

A full reference to the target-expression syntax available in Taguchi.

Target Expressions

Targeting based on purchase data

How to target subscribers using purchase data (if available).

Target Expressions

Targeting based on Tags (cluster keywords)

How to target subscribers by cluster keywords (if available).

Target Expressions

Audiences

Audiences allow persistent segmentation of your subscriber database by target expression

Target Expressions

Audience Use Cases

How to execute common targeting scenarios using audiences and lists in Taguchi

Target Expressions

Target Expression Estimates

Feature that allows you to see estimated number of subscribers

Target Expressions

Targeting Rules – Instruction Guide

Feature that allows you to see estimated number of subscribers

Target Expressions

Targeting based on complaints and unsubscribe events

How to target subscribers based on spam complaints or custom unsubscribe events using the complained and tracked unsubscribe predicates.

Target Expressions

Using JSONPath in Target Expressions

Target subscribers using structured JSON data

Target Expressions

Control-group targeting for measuring true campaign impact

Use the Control group (%) option in targeting to hold out a percentage of subscribers and measure campaign lift.

Target Expressions

How do I target subscribers who clicked a link in a previous email campaign?

Set up activity targeting using clicked link predicates, including available operators and URL formatting tips.

Target Expressions